Keyword Analysis & Research: define objectives and key results

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What is objectives and Key Results (OKR)?

What is Objectives and Key Results (OKR)? Objectives and Key Results (OKR) is a popular leadership framework that involves formulating, communicating, and monitoring targets and results in a company on a regular basis. Abbreviated as OKR, the process links company, team, and personal objectives in a hierarchical manner to the desired outcomes.

What is the difference between an objective and key results?

An objective describes the main goal that a company hopes to achieve in the long run, while key results are the expected outcomes. Initiatives define the work that needs to be done to achieve the key results. Apart from these three aspects, OKR also constitutes a set of rules meant to help workers prioritize and measure the results of their work.

What are key results?

Key results: are a set of metrics that measure your progress towards the objective. For each objective, you should have a set of two to five key results. More than that and no one will remember them. There are a couple of key points in this definition. First, the objective should be concise and engaging, so a team can easily remember it.

What is the purpose of an objective?

An Objective is a description of something that you’d like to achieve in the future. An Objective sets the direction — like a destination on a map. Objectives shouldn’t be technical and shouldn’t contain a metric, so that everyone understands where to go. What is a Key Result? A Key Result is a measurable outcome required to achieve the Objective.

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