Complete guide to Usage and Attitude (U&A) studies | SurveyMonkey
A category understanding approach. The goal of this type of U&A study is to learn more about the characteristics of the market as a whole. For instance, if you sell clothing online, you might want to learn more about the characteristics of the typical online fashion shopper, when they tend to shop, how often, and how (e.g., via mobile, tablet or laptop).
DA: 44 PA: 83 MOZ Rank: 31