What Is a Unique Selling Proposition? Definition, Examples
https://fitsmallbusiness.com/unique-selling-proposition/
WebJan 17, 2024 · Your unique selling proposition (USP) explains why customers should choose your company, service, product, or brand over its competitors. Specifically, it’s a value, product, feature, or benefit of doing business with you that others don’t offer or can’t provide nearly as well as you.
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