Bank Marketers Moving Onto TikTok to Target Gen Z - The …
https://thefinancialbrand.com/news/social-media-banking/why-bank-marketers-are-moving-onto-tiktok-hint-gen-z-146118/
WEBMay 31, 2022 · Step Bank, a neobank that targets the teen market, has teamed with 16-year-old Charli D’Amelio, a TikTok megastar with 141 million followers, to convey its messages. At the other end of the spectrum, NatWest hired influencer Star Holroyd to provide content for its TikTok videos such as how to save money:
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