The Tipping Point by Malcolm Gladwell | Hachette Book Group
https://www.hachettebookgroup.com/titles/malcolm-gladwell/the-tipping-point/9780316316965/?lens=little-brown
WebMar 1, 2000 · The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
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