Keyword Analysis & Research: state farm insurance marketing


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Frequently Asked Questions

Who is State Farm®?

From that momentous day in 1922 when G.J. Mecherle sold his first auto policy, we've always been there for our customers. Use the timeline and learn more about State Farm ® through the years. State Farm is a mutual company that makes its primary focus its policyholders.

What are the values of State Farm?

The State Farm leadership team is committed to building on our shared values of quality service and relationships, mutual trust, integrity, and financial strength. Of course we're not in business to win awards. But it's nice to be recognized as a standout company and employer. One of the founding values of State Farm is financial strength.

What is State Farm's tagline?

In late January, weeks before the pandemic set in, State Farm made a move that would power the insurer through a turbulent year: It rekindled its iconic tagline, “Like a Good Neighbor, State Farm Is There.” The 49-year-old line is among the most recognizable phrases in advertising.

Is state Farm a 2020 marketer of the year?

State Farm® has been named a 2020 Marketer of the Year by Ad Age. The advertising publication said of the organizations honored, "The 10 brands that comprise Ad Age’s 2020 Marketers of the Year list didn’t just survive the pandemic, they thrived."


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