What Is Services Marketing? Definition and Tips | Indeed.com
https://www.indeed.com/career-advice/career-development/services-marketing
OverviewWhat is services marketing?Who uses services marketing?How services marketing differs from product marketingTips for creating effective services marketing strategies 1. Tangible products vs. intangible servicesTangible products may be easier to market than intangible services because advertisers can easily show them and demonstrate how they work. It can also be easier for customers to assign value to physical items. Since services are intangible, advertisers often focus on marketing the people wh… 2. CustomizationUnlike products that are often designed one way and sold to customers as is, businesses can customize their services to meet the unique needs of each customer.Example: A company that offers digital marketing services may customize which platforms it focuses on to fit the needs of e…
1. Tangible products vs. intangible servicesTangible products may be easier to market than intangible services because advertisers can easily show them and demonstrate how they work. It can also be easier for customers to assign value to physical items. Since services are intangible, advertisers often focus on marketing the people wh…
2. CustomizationUnlike products that are often designed one way and sold to customers as is, businesses can customize their services to meet the unique needs of each customer.Example: A company that offers digital marketing services may customize which platforms it focuses on to fit the needs of e…
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