This example from The Correspondent makes sure to personalize its message by using the recipient’s first name in the subject line and in the first line of the email. Subject line: [First name], you didn’t renew your membership — but it’s not too late 3. Give readers a reason to renew or upgradeWhat is a renewal email and how does it work?
A renewal email is an automated email sent to your customers to remind them that their contract, membership, or subscription with your company is ending. The customer has to renew their association, typically by making a payment.What should be included in a renewal reminder email?
Typically, a series of renewal reminder emails can include one or more emails before the subscription runs out, an expiration day email, and a follow-up email after the membership is over to encourage users to renew one more time. [Name], you didn’t renew your membership — but it’s not too late! [Name], your membership is about to expire!What are the best practices for writing a renewal email?
Follow these best practices in your renewal email to maximize retention. Jump to the Membership Renewal Letter Sample. Retention Science reported that subject lines with 6 to 10 words deliver the highest open rate. This may be in part due to the shorter cutoff point for subject lines that are read on smart phones.