Consumer responses to planned obsolescence
https://www.sciencedirect.com:443/science/article/pii/S0969698918305010
WEBMar 1, 2019 · Abstract. Companies use planned obsolescence as a central marketing strategy to motivate their customers to (re)buy new and upcoming products. These … Author: Volker G. Kuppelwieser, Phil Klaus, Aikaterini Manthiou, Othman Boujena Publish Year: 2019
Author: Volker G. Kuppelwieser, Phil Klaus, Aikaterini Manthiou, Othman Boujena
Publish Year: 2019
DA: 8 PA: 45 MOZ Rank: 41