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Ben’s first book, Objectives and Key Results: Driving Focus, Alignment, and Engagement with OKRs (co-authored with P. Niven), was published by Wiley in 2016. Ben studied Engineering and Mathematics at University of California, Davis and holds a graduate degree in Management Science & Engineering from Stanford University.What is the difference between an objective and key results?
An objective describes the main goal that a company hopes to achieve in the long run, while key results are the expected outcomes. Initiatives define the work that needs to be done to achieve the key results. Apart from these three aspects, OKR also constitutes a set of rules meant to help workers prioritize and measure the results of their work.How do you define key results?
They typically answer a statement that ends with “as measured by …” They must be comparably ambitious, motivating team members to reach challenging metrics. For instance, key results may include increasing sales by 15% in the first quarter or improving employee satisfaction ratings to 95%.