Marketing Strategy: What It Is and How to Create One | Coursera
https://www.coursera.org/ca/articles/marketing-strategy
WebMar 25, 2024 · A marketing strategy is an overview of how a business or organization will articulate its overall value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and customer value. It provides a long-term vision for overall marketing efforts, …
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