What is a lead? Definitions according to Marketing & Sales
WebFeb 7, 2023 · In simple terms, a lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle. The definition seems so simple, that “what is a lead” doesn’t seem like a question worth answering. But, that’s not true.
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