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Beyoncé and Jay-Z's New Tiffany & Co. Campaign Is Full Of Historic Firsts Beyoncé and Jay-Z's new Tiffany & Co. campaign marks several milestones: the couple's first joint campaign, a never-before-seen Basquiat painting and just the fourth woman to wear the Tiffany Diamond.Did Beyonce and Jay-Z just advertise a Basquiat painting in a Tiffany AD?
Beyoncé (right) and Jay-Z sparked controversy online after appearing in a Tiffany ad campaign that featured a never-before-seen Basquiat painting.What is the song in the new Beyonce and Jay-Z commercial?
Now the brand has launched both a 60-second and 90-second version of a new commercial for the campaign, featuring a stylish peek into the fashion and lifestyle of one of the world’s most famous couples. The soundtrack is Beyoncé’s cover of “Moon River,” a song made famous by the 1961 movie Breakfast at Tiffany’s.What kind of Diamond does Beyonce wear in Beyonce’s new ad?
Basquiat’s 1982 work Equals Pi sits behind the couple in the campaign as Beyoncé wears a 128.54-carat yellow diamond, the first black woman to have done so. “I’d seen the ad a couple of days ago, and I was horrified,” Alexis Adler, Basquiat’s former flatmate, told the Daily Beast.