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Why are Beyonce and Jay-Z in a new Tiffany AD?

The company said it chose to feature the Carters as their 13-year relationship epitomized the modern love story so essential to the brand. Beyoncé (right) and Jay-Z sparked controversy online after appearing in a Tiffany ad campaign that featured a never-before-seen Basquiat painting.

What is Beyoncé's new partnership with Tiffany & Co?

As part of the partnership, Beyoncé and Jay-Z have also filmed a video advert which will feature Beyoncé's rendition of "Moon River," the famed song from the 1961 movie "Breakfast At Tiffany's." Tiffany & Co said it will donate $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).

What is Beyoncé’s diamond ring in about love?

Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé and captured by JAY-Z on a Super 8 camera. The priceless Tiffany Diamond has only been worn by three women since its discovery in 1877. In About Love, Beyoncé becomes the fourth person to wear the legendary 128.54-carat stone.

What Hardwear necklace does Beyoncé wear?

In celebration of our latest campaign, a custom Tiffany HardWear necklace was created specifically for Beyoncé. Beyoncé wears the Tiffany T collection. Sleek, chic and instantly recognizable, these designs draw from the House’s iconic motif to transcend trends.


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