Keyword Analysis & Research: how to describe a boutique business


Keyword Analysis


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Frequently Asked Questions

What does it mean to be a boutique?

So generally, “boutique” means that you’re looking at a smaller firm. Although there are no strict rules, you might be looking at 3 or fewer partners, and maybe 10 to 20 staff. After that, you’re starting to encroach on mid-size firms. Although size isn’t the only factor.

What does a boutique do for the community?

Boutiques offer superior customer service and specialized marketing for a small number of clients. The hallmark of the boutique firm is a focus on quality over quantity. Agents appreciate a work environment that measures success by happy customers rather than aggressive franchise-imposed sales goals.


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