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The key to generating leads on Facebook is to post a variety of content that will sometimes address goals other than generating leads or driving sales. Aiming for “fluffier” goals like reach, awareness, buzz, customer satisfaction, and engagement (comments, likes, shares) are just as important as rigid lead gen or sales goals.How to generate B2B leads?
Here are seven ways to generate B2B leads through your social media channels: LinkedIn allows you to connect to other businesses and easily pitch them your product. Since it’s a business-focused social media platform, it can be a great B2B lead generator.Is Facebook the Best Lead Generation platform for B2B marketers?
One of the reasons Facebook is often overlooked by B2B marketers is the fact that LinkedIn and Google have positioned themselves as the leaders for B2B lead gen. But Facebook is the most popular social network in the world and business decision makers spend 74% more time on Facebook per day than other people on the platform.What are Facebook groups for B2B marketers?
Facebook Groups are great places for B2B marketers to generate leads and build industry relationships. Inside these communities you will find professionals talking about things that interest them, organizing events, providing support to others in their industry, and much more.