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What are the demographics of marketing?

Demographics is the study of the traits of different groups for the purpose of targeting marketing messages. Demographic groups include people of different races, political beliefs or age groups. A thorough understanding of customer demographics is essential to successful marketing efforts, because no product will appeal to everyone.

What is the importance of demographics in marketing?

Age: Age bands, such as 18–24, 25–34, etc., are great predictors of interest in some types of products. ...Social class: Social-class bands such as wealthy, middle, and lower classes. ...Gender: Males and females have different physical attributes that require different hygiene and clothing products. ...More items...

What is market demographics?

So, a market demographic is a slice of the population that's likely to buy or use a product, and thus, these are the people at whom marketing efforts are directed. Often, this is not as simple as a...

What are demographic terms?

Demographics is the analysis of the characteristics of populations and subsets of populations, such as age, race, and gender. Now considered a necessity in the advertising industry, demographics helps businesses identify those consumers most likely to buy their products or services.


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