Creating id like to buy the world a coke - The Coca-Cola Company
https://www.coca-colacompany.com/about-us/history/creating-id-like-to-buy-the-world-a-coke
WEBCreating "I'd Like to Buy the World a Coke". "I'd Like to Buy the World a Coke" had its origins on January 18, 1971, in a London fog. Bill Backer, creative director on the Coca‑Cola account for the McCann Erickson advertising agency, was flying to London to meet up with Billy Davis, the music director on the Coca‑Cola account, to write ...
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