Keyword Analysis & Research: burning platform

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What is the meaning of burning platform?

The term: Burning Platform is a business lexicon that emphasizes immediate and radical change due to dire circumstances. The origin of if the term comes from a story about a man on an oil platform in the North Sea. One night he is awakened by an explosion and resulting fire on the platform. Striving to escape the impending flames, he is able to ...

What's your burning platform?

In business, burning platform is a term used to describe the process of helping people see the dire consequences of not changing. By sparking just enough concern about what happens if the status quo remains the same, people embrace change. The problem with this approach is that people don't know what lies on the other side of the change.

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