What To Know About the Better Business Bureau - The Balance
https://www.thebalancemoney.com/what-to-know-about-better-business-bureau-5116500
WEBSep 21, 2021 · How BBB Ratings Work . Contrary to popular belief, the BBB ratings don't measure how good a business is. Instead, they measure how likely a business is to respond to its customers, on a scale of A+ to F. Theoretically, the business could have many unhappy customers and still get a good BBB rating.
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