Generate More Qualified B2B Leads: Strategies, Tips and Tools - Gartner
https://www.gartner.com/en/digital-markets/insights/b2b-sales-lead-generation
WEBMar 23, 2023 · 1. Identify campaign objectives across four areas. Effective lead generation requires balancing multiple business objectives. Through strategic, customer, operational and spending-related goals, you can systematically monitor key performance indicators from four of the most relevant areas of demand creation and lead generation process.
DA: 97 PA: 43 MOZ Rank: 41